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How to Price Your Freelance Services

Setting your rates is one of the hardest parts of freelancing. Here is how to calculate what you should charge — and how to raise your rates over time.

Calculate your minimum hourly rate

Hourly vs project-based pricing

How to raise your rates

Raise rates for new clients first. Once you have demand at the higher rate, notify existing clients with 30 days notice. Frame it as "the value I now provide" rather than apologizing for the increase. Most freelancers undercharge by 30-50%.

Frequently asked questions

Is this guide suitable for freelancers and small business owners?

Yes. This guide is written specifically for freelancers, independent contractors, and small business owners who need to create professional invoices and get paid faster without expensive accounting software or complex platforms.

Do I need special software to create professional invoices?

No. You can create a professional invoice right now using our free invoice generator — no signup, no software installation, and no design skills required. Just fill in your details, add your logo, and download a clean PDF in seconds.

What is the most important thing to include on an invoice?

The most commonly overlooked element is clear payment instructions. Your client cannot pay if they do not know how. Always include your bank details, PayPal link, or a payment link on every invoice. A scannable QR code makes it even easier — clients can pay directly from their phone.

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